Cheap Ads™ – where your ads are placed right in front of the “Owners” of call centers, debt settlement affiliates, law offices, tax resolution affiliates, bankruptcy net branches, tax resolution net branches, loan modification companies, credit repair offices, and any other workplace where sales agents are sitting in cubicles selling services over the phone.
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Creating an awards strategy can be a valuable piece of the public relations campaign. It can be a big boost to helping companies build their brand, build awareness and connect certain messages with targeted audiences. While most larger businesses understand the value of an awards strategy, a number of small and medium sized firms fail to pursue these golden PR nuggets.
Do you ‘wing-it’ because you’re busy? Or, do you set aside some time to get ready and rehearse your key messages to maximize this opportunity. ‘Be prepared,’ the age-old motto of the Girl Guides association is the key to interview success. You’ve done the hard yards and got your 10 minutes of fame, don’t spoil it.
So you’ve joined the Twitter revolution and created an account to promote your business or brand…but what now? Step into the New Year with a better grasp of the functions available in the Twitter-sphere. From ‘following’ to ‘administration’, we’re taking it back to basics so you can manage your account, brand and followers. One of the most important aspects of Twitter is the terminology. You do need to understand the concepts of #hash tags, tweet ups and twitter lists. To get you on your way here’s a quick run down of some of the basics. We’ve covered some of these before in our previous article, however, it doesn’t hurt to revisit some of these.
What’s the first thing that pops into your mind when you hear the words: “PR”? For some it’s Press Release. For others it’s Public Relations. But for all companies, PR is a Marketing necessity. Consider what PR can deliver for you that advertising can’t.
When people think about public relations often they envision a large corporation with 10s of millions of customers, or perhaps a non-profit firm, political campaign, government agency, or utility. It is doubtful that a “truck wash” ever came to mind when thinking about public relations, but all businesses need good PR, and some sort of branding to stay in the minds of their clientele and customer. Okay so, let’s talk about this as a case study for a moment, shall we?
A Big Mac along with a glass of chardonnay? Who knows? That could be on the way. Starbucks is heading in that direction. The chain will soon be selling beer and wine in select locations. Four to six stores in the Southern California area will offer alcoholic beverages by the end of this year, as will some stores in Atlanta and Chicago.
You don’t have to be a Fortune 500 company to engage in public relations. There are a number of simple ways you can get in front of your key audiences without breaking the bank.
Believe it or not, people are looking at your from all angles when trying to decide whether they would like to spend their hard-earned money with you or not. I’ve said this many times – in today’s world, there is an enormous lack of trust and whether you like it or not, you have to work very hard to build the trust of your current and future clients continuously.
Stories are our currency of communication, yet when it comes to marketing, most businesses forget about the story and focus on the facts. By doing that they lose the impact that a compelling story brings. Just as in real estate the saying goes that it’s location, location, location, in promotion, marketing and PR, it’s the story, the story, the story.
Many focus on their book or product & forget they’ll eventually have to market it. Then rush a marketing plan and wonder why they fail. Read when planning should start and what are some of your options.
